Löfbergs coffee roastery has been family owned for generations and has always gone above and beyond to create a world where both people and coffee can grow. Sustainability based on personal relationships with their coffee farmers, environmental certifications and sustainable development in the local community is in the company's DNA.

For the launch in Sweden, we drove around and asked the entire country what they get up for. The aim is to help people find the energy and motivation to get up in the morning to do what they believe in, get excited about and love – making Löfbergs coffee the equivalent to finding motivation every day.